Jesy Nelson-inspired look!

Step 1: Washing hair!

To achieve/maintain her beautiful ash colour, we are going to use the total blonde shampoo. This formula provides the most stunning colour and is Enriched with black caviar extract and contains powerful anti-oxidants (extract of pomegranate and tea tree), which contribute to maintaining sheen and hair colour. 

Top tip: Hot water is more effective than cold water to dissolve dirt, grime, product buildup, and any other forms of scalp buildups. Washing hair with hot water opens up your scalp pores and enables your shampoo to unclog your hair follicles efficiently.

Top tip: Cold water should be used when rinsing out the conditioner in your hair, at the end of wash day. This is because cold water closes the cuticles and pores in the scalp and also adds lustre and shine, which is due to the closed cuticles.

Step 3: Blow-drying hair!

Start to blow-dry the hair straight, with a round brush to create the most volume in the hair. Blow-drying our hair straight will create a clean canvas for the hair, we want the hair to be as smooth as possible for our next step in the process.

Step 5: adding our special touches!

Now we have created our perfect wave, Jesy has added her own twist by adding plaits in the front of her hair. To create these trendy plaits, we are going to divide the hair into three individual strands – left, middle, and right. Then take the left section, cross it over the middle one. Then take the right strand, and cross it over the new middle strand. Lastly, Keep crossing and alternating all the way down. Be sure to pull the braid tightly with each stitch to achieve a neat look. Don’t forget to secure your braid with a small, clear elastic and there you have your immaculate braid!